Suitable for either a small target audience or a national campaign, printed scratch cards (otherwise known as scratch offs, scratchies and scratch tickets) are proving to be an increasingly popular and highly cost effective and successful way to raise awareness of a company, product or brand as well as a promotional or fund-raising campaign.
Scratch cards are ideal for instant win promotions, point of purchase, fundraising campaigns, football collector cards, football scratch cards and trivia questions and answers. Scratch cards are also used for resident or visitor parking permits, for many councils, universities and NHS locations. The scratch off parking permit can be used by the hour, day, week or month and displayed through the windscreen, side window or hanging from the rear view mirror.
Printed scratch cards can be coded with an inkjet URN, guiding customers to a website, who subscribe and input a unique number to check the winning prize pin code. This data capture enables the measurement of the campaign’s success rate.
These scratch cards can be inserted into publications/newspapers, door to door distribution, handed out to existing customers for loyalty or personalised to a select audience.
At M&P Print, we work hard to ensure we offer the best value on print - which means we will not be beaten on price or quality! For fantastic customer service, a very quick turnaround and 100% print satisfaction guaranteed, contact us today for a free, same day quote »
How many do I have to produce?
As with any form of print, the unit cost is greatly reduced the more that is printed. At M&P Print, we produce millions for a variety of national and international clients but equally could produce 100’s for a select audience.
Who decides where the winners are located and how they are controlled?
Mapped areas are identified and winning locations are selected from the initial brief. We can supply the cards packed by kind keeping the prize levels totally separate. Code numbers or security checks can be located on each card to verify validity of claim.
Can I have a campaign that runs continually over a given period?
Yes, campaigns can last for up to three months and we can distribute a given amount per month/week with winners equally shared across the areas.
Do I need insurance?
It is recommended that insurance to cover against any eventuality is sourced but only for those campaigns with high valued winners. At M&P Print we have errors and omissions insurance to a value of £2million.
How can I be assured security is maintained?
All campaigns are produced under one roof. We pride ourselves on our security and confidentiality which are key to any campaign. In the production process, all surplus printed waste showing winning combinations are shredded.
How are the scratch card prizes split?
Batches of the scratch cards have to split evenly, for example:
» 5000 scratch cards
» kinds x 1250
» 10 'hot ' cards that contain the prizes
What size scratch cards are the industry standard?
To keep cost down for our customers, we recommend printing your scratch cards to the industry standard sizes that are shown below. We sdo have capability to produce custom branded and sized scratch cards, but this does include an additional premium price tag.
» Regular: 100mm x 50mm
» Super: 135mm x 97mm
For further information about our wide range of print solutions that can be tailored to your business requirements and budget, please call us on 0844 800 9544 or email us here »